The Latest

Jan 2, 2014 / 66 notes

ashortinspiration:

Bundle


Having a baby can be a tumultuous time with a million and one things to organise before the ‘big day’. We were approached by Sarah Cole, a recent addition to motherhood, with an idea to create a curated bag service with everything a mother-to-be and her bub need for their hospital stay. We established the naming, positioning and communications strategy for the business. Developing the name Bundle to capture a sense of softness – a moment of tranquility and security amongst the frenzy of pregnancy and birth, whilst directly referencing the nature of the product. Touching on nostalgic quips ‘bun in the oven’ and ‘bundle of joy’ we expanded the soft lingual tone graphically with a considered typographic brand marque that skewed the viewers perspective, feeling larger than life.
A playful ‘buttoned up’ B insignia grew from the brand marquee, capturing the nature of bundling a heap of things into a bag, this combined with a tactile focus on production translated the packed-to-the-brim value of the product to the printed collateral and activated the sense of touch furthering the childlike curiosity of the brand experience. All this softness was contrasted with an industrial and pragmatic supporting typographic approach to balance and solidify the reliability of the brand. We then created an online resource with checklists, a tips hotline and a ‘Build your Bundle’ interactive e-commerce section to breed a digital dialogue between the brand and consumer – making Bundle the go-to resource for mothers-to-be.

More on: tcyk.com

Jan 2, 2014 / 13,370 notes
Sep 15, 2013 / 243 notes

vanished:

Mathieu Lehanneur - Local River

Local River is an in-home unit that houses freshwater fish and a mini vegetable patch. The two thrive off of each other to create a habitable and balanced space that mimics nature.

(via worclip)

hautekills:

Antipodium s/s 2014
Sep 15, 2013 / 1,842 notes

hautekills:

Antipodium s/s 2014

(via thehautelife)

Sep 14, 2013 / 550,547 notes

breathe-thrive:

themostfantasticfoursome:

pettyartist:

f-a-g-i-n-a:

Keng Lye - Alive without Breath (2013) - Hyperrealistic sea animals created using acrylics and epoxy resin, layer by layer

what

I will reblog this artist’s works every time it comes on my dash omfg

until i saw the caption i thought these were animals in bowls with chopsticks and this was some kinda protest against eating chinese

SAME^

(via perfect-demons)


(via "Living Cube" Offers Stylish Storage Solution)
Sep 14, 2013 / 1,955 notes
thehautelife:

Bibhu Mohapatra Fall Spring rtw
Sep 13, 2013 / 19 notes

thehautelife:

Bibhu Mohapatra Fall Spring rtw

thehautelife:

Marc Jacobs Spring 2013 rtw
Sep 13, 2013 / 3 notes

thehautelife:

Marc Jacobs Spring 2013 rtw

Sep 8, 2013 / 497 notes

intooishun:

JUNGHOLZ Headphones by Kristina Düver

(via dreamsketching)

Sep 8, 2013 / 23 notes
Sep 8, 2013 / 1,327 notes

arttickles:

Wrecking Ball Lamp by Andrew Mitchell

(via Andrew Mitchell)

(via worclip)

Sep 8, 2013 / 100 notes

nae-design:

Found this beautifully packaged and crafted Temari Chocolat in Kyoto, Japan. Comes with brandy too ;-)

cfda:

Violet
Sep 4, 2013 / 161 notes

cfda:

Violet

cfda:

Violet

Image via Tumblr.com
Sep 4, 2013 / 387 notes

cfda:

Violet

Image via Tumblr.com

cfda:

Violet
Sep 4, 2013 / 54 notes

cfda:

Violet